How Paul Smith’s online glow-up delivered +50% performance

Paul Smith's goal has always been to ensure that the brand's online experience mirrors the magic of its physical stores. However, their eCommerce team was using a custom-built monolithic CMS with multiple difficulties:

• Performance issues and slow page load times
• No flexibility to add or replace components
• Limited integrations for omnichannel
• Customization constraints for any modifications.

This case study illustrates how Paul Smith remodeled its online experience and tech stack, winning an award for “Best Digital Experience”.