How Girls' Guide to the World Grew Sales by 70% with Easol

How Girls' Guide to the World Grew Sales by 70% with Easol


Girls' Guide to the World, founded by Doni Belau, creates curated women-only trips in over 25 countries. Initially relying on a custom-built WordPress website with various plugins, the team struggled with complexity and inefficiencies that restricted their ability to scale.

After transitioning to Easol's integrated platform, they streamlined their operations, giving them more time to focus on marketing — resulting in a 70% increase in sales. The move also allowed them to expand from approximately 30 trips per year to 50 while improving customer experiences and operational efficiency.

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